Alex and Ani Retail Store

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Alex & Ani desired a high shine polished concrete floor for their flagship retail store in Providence, RI. However, there was a problem. The store’s flooring was a gypsum-based underlayment. Gypsum cannot be polished and does not normally accept concrete overlays.

Fortunately Duraamen’s Skraffino concrete microtopping/overlay is the only product that can be applied directly over a gypsum-based underlayment. After the application of Skraffino, a super-durable epoxy coating, was applied over the newly resurfaced concrete.

Finally one of Duraamen’s solvent-based polyurethane top coats was applied for its superior protection and aesthetic qualities. The versatile nature of Duraamen’s urethane top coats allowed for the enhancement of a non-skid flooring surface at the entrance of the store by simply integrating the appropriate additive.
A high-gloss resurfaced concrete floor is just what the retailer needed to compliment their high-end brand. (thumbnail)
The beautiful, high-gloss, resurfaced concrete floor of Alex & Ani retail store on NYC. (thumbnail)
You can just glimpse the flooring of the entrance in the left of the photo. It has a matte appearance as it has a non-skid surface, compliments of Skraffino microtopping and a non-skid additive. (thumbnail)
The golds and beige colors of Alex and Ani's high-end resurfaced concrete flooring makes the merchandise look even more stunning. (thumbnail)