Retail Store Floor Design Ideas by Duraamen

Retail store design always begins with the floor. The look, color, design and shine set the tone for the rest of the space and accessories. One of the biggest mistakes made with design is to consider the flooring last.

Our concrete products are unique for creating curb appeal. We have 4 main decorative concrete coatings that can be customized to create any design while providing durability and low maintenance.

We have 3 overlays and metallic epoxy coatings that have been used in thousands of  stores, art galleries and restaurants.

1. Param Self Leveling Concrete – Our self leveling overlays can be applied over existing concrete and tile at a thickness of 1/4-1/2 inch thick. This is an ideal system when you need to customize the height to match door jams, floor vents, adjacent flooring like tile or hardwood or just to create an even surface. Param can be integrally colored with custom designs like you see here.
2. Pentimento – If you are looking for a polished concrete appearance with a high end decor, Pentimento is an ideal option. Many of our artistic contractors prefer Pentimento for it’s natural marbleized polished look. It really adds a unique decor to any retail space.
3. Sgraffino – This is one of our most popular overlays due to it’s ease of application and artistic possibilities. Sgarffino can be applied with integral colors and topically stained and dyed. Many of our contractors will use saw cuts to create the appearance of custom tile and borders. As with all our overlays, they can be sealed with our water based epoxies with a final polyurethane top coat.
4. Metallic Epoxy – Everyone loves the look of our Lumiere Metallic Epoxy Coatings. In addition to exceptional durability, they have a unique marbleized appearance. There are unlimited design possibilities using Lumiere Metallics.

Retail Store Floor Design Ideas – Areas We Serve

We have distribution locations nationwide with a vast network of artisan flooring contractors who are passionate about creating beautiful floors. Contact us to discuss the options and for the appropriate professional in your area.

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Mirage Finished, a decorative concrete and artistic wall contractor completed the concrete flooring project feature here at 102 Madison Avenue NYC.

The proct started with application of our Pram self leveling concrete poured approximately 3/8 inch thick. This served to slightly raise the surface and level the existing flooring.

The following application was 2 coats of Sgraffino a decorative overlay with an integral gray color called Iron Mountain from our extensive line of colorants.

To seal and protect the surface, Mirage Finishes applied our E32 water based epoxy with a top coat of U45 polyurethane. This system provides abrasion resistant protection that wears like iron. This is a very popular industrial application that is extensively used in high traffic areas like restaurants, retail stores and office building spaces.

In addition to our line of decorative concrete flooring overlays and colorants, we have numerous grades of high performance industrial epoxies.

If you are considering decorative concrete as an option for your flooring, contact us to discuss the possibilities and for a  installer from our extensive network concrete floor contractors.

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Concrete Floor Contractors and Specialty Flooring Products

Looking for decorative concrete floor contractors in New Jersey? We are a national distributor and trainer of  microtoppings, self leveling overlays, epoxy coatings, stains, dyes and repair products. Additionally we have a vast network of  highly experienced professionals who we can provide depending on your requirement.

Our Product line includes:

Self Leveling Overlays – Our Param self levelers can be applied 1/4 – 1/2 inch thick. Param can be applied over cement, gypcrete, tile and mastic. It can be integrally colored and topically dyed.  Some of our concrete floor contractors have the equipment and skills to polish Param as well.

Microtoppings - Our two most popular overlays include Sgraffino and Pentimento. Sgraffino produces a natural sandstone appearance while Pentimento a polished appearance.

Epoxy Coatings - We have numerous blends depending on the requirements. From decorative garage floors to high performance industrial coatings.

Stains and Dyes – We carry a full line of acid stains, water and solvent based dyes and integral colors.

Sealers – We carry water based epoxies and acrylic sealers for sealing existing concrete, self leveling and overlays.

Moisture Vapor Treatments - For floors with excessive moisture issues, we have a high performance, topical moisture vapor coating that withstands high levels of moisture pressure.

Areas We Serve – Concrete Floor Contractors and Products – Contact Us For Support

We can provide you with the appropriate concrete floor contractors for your project and the appropriate functional and decorative system. We have locations in New York, New Jersey, Massachusetts, Pennsylvania, Ohio and Arizona.

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This is a project completed by Evans Construction Services at a winery in the Philadelphia area using epoxy coatings to reseal the decorative stained concrete floor.

Originally the floor was sealed with an acrylic sealer which could not withstand the high amount of foot traffic. After a year, the flooring needed a new high performance coating.

The process of resealing worked out very well. Evans Construction lightly sanded the worn acrylic sealer, then they applied our Perdure E02 clear 100% solids epoxy. This product works as a durable, high performance primer.

The top coat applied was out Perdure U50 polyurethane. This is a 2 component finish coat that will withstand the most abrasive foot traffic with long term durability. It is resistant to chemicals ill and easy to maintain. Many of our clients have applied Perdure U50 to protect floors in warehouses, garages, airplane hangars, repair shops and other industrial facilities.

If your floor needs a resealing solution, contact us to discuss the condition of your floor. We have many sealers and epoxy coatings that solve a myriad of flooring problems.

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Benefits of Concrete Polishing

Concrete is used in a wide variety of different applications, from a concrete highway to a building’s foundation. However, concrete is also useful as a flooring choice. Its incredibly strong molecular structure makes it suitable for industrial and business flooring applications, especially if heavy equipment will be driven across it, such as forklifts. But, what if it could be enhanced to have an aesthetically appealing appearance, much like marble floors? Concrete polishing is the answer.

Concrete polishing is the process of grinding down the bare surface with various blade sizes, much like sanding a piece of wood. Workers will bring in grinding machines and affix a rough blade to the grinder mechanism. This blade will pass along the concrete surface which will slowly chip away the top layer or layers. Depending on the concrete’s quality, the machine will pass over multiple times with increasingly smaller blade sizes; the fine polishing will produce an incredibly smooth surface. A liquid densifyer may be applied afterward to create a glossy sheen and add strength to the porous concrete.

Where would concrete polishing applications be appropriate? Almost any concrete floor can be polished, if desired. Older concrete, as well as overlays and self leveling concrete, can be easily replenished with a polishing job. Retail spaces enjoy the tough flooring since foot traffic will not damage it like other floor covering choices. Industrial companies cannot lay hardwood or linoleum; concrete is their best choice for a durable floor option. Even homeowners enjoy polished concrete for its durability, as well as its variety of color choices.

Color choices? Isn’t concrete just gray, you may ask? In fact, concrete polishing professionals can easily dye or stain the concrete after the polishing is complete. Similar to picking a paint tone, there is a large choice of colors for concrete, from red to beige. Depending on the contractor, the dye or stain can be applied through a powdered material or liquid concentration. Once it dries, it can be buffed into a matte or gloss finish, based on the customer’s desires.

Engravings can also be added to the polished concrete floor for an added flair. Many businesses choose this option so that their logo can be permanently etched into the concrete for a fashionable and unique advertising strategy. Homeowners may want a more decorative look by adding flower shapes or abstract designs.

Why do many consumers choose to polish their concrete? Although concrete is naturally strong, polishing off the top layer of the flooring increases the molecular strength after it is densified. As a result, the concrete is not as permeable to damaging grease or food items. In addition, room lighting is enhanced from the reflective surface of the concrete, even if it has a matte finish. Do you have a tendency to fall on slippery floor types, such as vinyl? Even after concrete polishing, the floor retains enough friction for a safe walking area.

If you are interested in concrete polishing your floors, give us a call to discuss the options and the appropriate system and professional to help you with your project. Contact us for concrete products in New York, New Jersey, Pennsylvania Ohio and Arizona.

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Decorative Concrete Floors For New Jersey Restaurants

Concrete floors in restaurants can be a challenging choice for many reasons. One of the biggest issues is the performance of the floor once the restaurant is open for business. If the floor does not hold up to the harsh abuse from foot traffic, grease, liquids like coffee, soda or alcohol, the replacement option becomes extremely expensive. The loss of shutting down for a week to replace the flooring is a tough cost to recover.

Options for Decorative Concrete Floors

Decorative concrete floors are extremely durable, seamless and easy to maintain. There are excellent options for both dining areas, commercial kitchens, bathrooms and bars.

Concrete Polishing – Due to the advancements in tooling and polishing methods, concrete polishing can be achieved on existing surfaces or to a self leveling or concrete overlay. Polished floors can be stained and dyed in unlimited designs and sealed with stain guards and wax coats that can be burnished into the floor. The burnishing process fills all the tiny air holes. Routine maintenance with cleaners to remove grease and occasional wax and recoat process will keep floors performing and looking like new indefinitely. We carry a full line of sealers, stains, dyes and densifiers for this process.

Self Leveling Concrete – One of our biggest sellers is our line of Param Self Levelers which can be applied over concrete and tile at a thickness of 1/4 – 1/2 inch thickness. This system is for floors that are uneven, damaged or need to be raised to match door jams, floor vents or to meet the height of tile or hardwood. The self leveling concrete can be colored with unlimited designs and sealed with high performance epoxies and polyaspartics. The wax, strip and recoat process can be applied keeping floors looking new for years.

Concrete Overlays – Sgraffino and Pentimento are two of our concrete overlays that perform beautifully when you need a thin concrete coating and particular design. These coatings produce a sandstone or polished finish respectively. They can be stained, dyed or using saw cuts, the appearance of custom tile can be created. Our water based epoxies and polyaspartic sealers are excellent for long term performance. We carry a full line of products for every step of the process.

Epoxy Coatings – As mentioned we carry numerous epoxies for sealing concrete plus high build, high performance industrial epoxy systems for commercial kitchens. Kitchens take abuse from constant stop and go foot traffic plus food grease, acids from fruit, oils, coffee, alcohol and who knows what else. We have a full line of systems including decorative chips and colored quartz. They can handle daily cleaning.

Call Us To Discuss Your Project

In addition to numerous options for decorative concrete floors in restaurants, we provide technical support plus a network of skilled professional contractors who can provide installation for your next project. Give us a call to discuss your project. Our main office and distribution facility is located in Newark New Jersey.

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Before - How To Resurface Gypcrete - Seattle Washington

Before Sealers - How To Resurface Gypcrete - Seattle Washington

After - How To Resurface Gypcrete - Seattle Washington

How To Resurface Gypcrete With a Duraamen Concrete Overlay

Very few products have the ability to perform over gypcrete. Gypcrete is the industry brand name for Gypsum Concrete. This is a product used as an underlayment for hardwood, tile or carpet. With our products, concrete overlays can be added to the list. Gypcrete is a lightweight product but very porous and typically soft. However over the years the PSI has increased.

Resurface Gypcrete By Seattle Surfaces of Seattle Washington

The project was completed for Five Fish Bistro Restaurant by Seattle Surfaces owned by Dave Primc. The 2,000 square foort restaurant was designed by Arellano Christofides Architects PLLC also of Seattle.

When apply Sgraffino to resurface gycrete, we require that the Gypsum Concrete has a PSI of 3,500 otherwise there is a risk of pinholes bleeding through the surface.

Sgraffino is an amazing product for resurfacing concrete and many other substrates. When properly primed, the sgraffino has exceptional bonding characteristics. In fact, Sgraffino has been used to resurface porcelain bathtubs that are used daily, holding up to water, soap and shampoo without delamination.

When resurfacing gypcrete, the process is extra priming with CP 1000 our priming polymer. In this case, 3 coats of sgraffino were applied using our Potters Clay integral colorant. As you can see in the photos, the result is excellent. The floor is seamless, non slip and easy to maintain. It is durable enough to endure the heavy wear and tear of a restaurant.

The seal coats used was our Perdure E32 Water Based Epoxy with Perdure U50 90% solids moisture cured polyuretnae, an exceptionally durable top coat.

If you have a gypcrete surface and looking for a solution to resurface the floor, contact us to discuss the options. We have many unique coatings for resurfacing every kind of floor and substrate. Plus we have a nationwide network of flooring professionals who are experienced applicators of our products.

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Epoxy Floor Coating Color Chart Samples

Here is a sampling of colors available for epoxy flooring. Color combinations are unlimited and can be designed for your next project. Though most of our customers choose gray or tan, there is a full palette available for decorative applications.

We have the typical base colors of tan, gray, blue, green, yellow, black and white. Each color can be modified with decorative chips or quartz with unlimited color combinations.

Chips or quartz are added to epoxy topically while still wet. Then after drying, excess chips or quartz are cleaned off. Then the high build clear top coats are applied. For added protection, non slip aggregate can be added. Our protective top coats have tremendous clarity ensuring the colors achieve maximum visual appearance.

Choosing the Right Epoxy Floor Coating  for You

We have numerous epoxies from ultra high performance systems that can be applied in cold temperatures, to thin epoxy paints for low traffic areas.

The technology developed in recent years has enabled us to provide almost as many performance options as with color on our epoxy floor coating color chart.

No matter what your use, whether a laboratory requiring extreme light and cleanliness to warehouse and garage floors, we have a system and the contractor network for your project.  Size of your project, access and use of the space and decorative requirement all factor into pricing and appropriate system. Whether 500 square feet or 50,000 square feet, we’ve got you covered.

Call us at (866) 835-6595 to discuss your project. Our line of epoxy systems includes topical moisture barriers, epoxies, polyaspartics, color chips, quartz and tools for application. We provide technical support for architects, engineers, contractors and end users.

We have additional color charts that you can download for each system including our concrete overlays and self leveling systems. Colorants include, iron oxide pigments, liquid integral colors, acid stains and dyes.

We look forward to hearing from you.

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Decorative Concrete Flooring by Serfacewerks of Omaha Nebraska

Serfaceweks of Omaha Nebraska owned by Matthew Dethlefs completed this basement floor restoration using our Sgraffino decorative concrete flooring system. Sgraffino is an excellent cementitious overlay that has been used on thousands of floors worldwide.

About Sgraffino Decorative Concrete Flooring

Sgraffino is a thin concrete coating that is applied by trowel resulting in a sandstone finish. It is smooth with subtle variation. As a result it is ideal for topical stains and dyes producing a marblized appearance. It can be applied directly over concrete, self leveling concrete, wood, tile and formica. It can be applied vertically and has been used for walls, countertops and interior of showers.

In this project it was used to resurface a basement floor that was in rough shape. After completing the surface prep process, 3 coats of Sgraffino were applied using the first coat in our regular grade followed by 1 coat of fine and afinal coat using super fine. After the coats were dry, Burlywood , a light brown earth tone dye was applied. As you can see in the final photo, the result looks like a natural granite/marble appearance.

To complete the project and protect the surface, water based sealers were applied. The sealers provide long term protection while enhancing the visual appearance of the floor.

For more information about this project and decorative concrete flooring solutions in Omaha Nebraska contact us at 1-888-835-6595. Below are additional photos to give you an ideas for your next project.

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Concrete Floor Epoxy Repair Solutions – A Concord New Hampshire Project

We get the calls all the time. “we had epoxy coatings applied to our concrete and it’s peeling off the floor” or “we applied epoxy paint to our garage floor and it’s chipping”.

The reality is that epoxy repair is a cottage industry. Many people think applying epoxy paint is a simple process. Just mix part A with part B and roll it on. That’s true, it’s easy. Usually it looks great… for a few days. Thats exactly what happened in to this garage floor project in Concord New Hampshire.

Epoxy Repair – The Problem and Solution

The owners hired an inexperienced contractor. The first problem was the floor was not properly prepared. Concrete floors need to be shotblasted or ground using special concrete grinding equipment. This process serves a few purposes. It removes potential bond breakers and increases the amount of surface area for coating adhesion.

The second problem was that the epoxy was not properly mixed. If epoxies are not properly mixed, the chemical crosslinking will break down. In this case the coating was still soft many days after application.

The only solution is cases like this one is to grind the old coating off the surface and start over. Since the original contractor ran off, the owner had already paid for the project with little money left in the budget to resurface with a new epoxy.

The solution was to grind and remove the failed coating then polish and dye the concrete. The project was completed properly Premier Concrete Construction of Wilton New Hampshire.

If you are faced with an epoxy repair solution like this one in Concord, New Hampshire, contact us and explain the situation. We’ll help you with the most appropriate products and a professional installer in your area.

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